Baxter came to the creative team with a key piece of data information for their parenteral nutrition product, Olimel. They tasked the team to explore different visualizations of the data, in an effort to help promote the growing product line. Before the creative started, there was a deep understanding of the data to ensure the conceptual thinking would best represent the content. We gave them a very diverse range of studies and the design explorations resulted in being awarded more projects from Baxter.