This book was the first reveal of the new company mantra: Speak People. The pages give a glimpse at how the agency "ticks" and why it strives for, and succeeds at, excellence in the healthcare industry. It starts, moves, and ends with people. People we call colleagues. People we call clients. And people we call audiences. It's about a genuine, honest understanding of the small things that connect us all as humans. Through that understanding, we tell better stories and live the mantra: Speak People.