I have worked on a wide range of brand identity and iconography over the years. I pride myself on producing distinctive concepts; whether they are a wordmark, symbol, or monogram. My belief is that the most important aspect of a well-designed logo is to understand that the logo gives direction and attitude, while the product informs the meaning. This guiding principle—along with a clear understanding of the client's product, business, and communication goals—will result in a successful mark.