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Cymbalta
Patient Ecosystem
The client requested the creative team build a patient ecosystem to assist in the comprehensive storytelling of a patient in need. The visualization helps to provide a better understanding of a day in the life of the patient and how the HCP aids in the treatment for the patient. The ecosystems serve to help the sales representatives more completely tell the patient story when engaged with a potential prescriber, and it is a key element in selling the product to the HCPs. They are also an important visual aid used by the client internally to secure marketing funding for the fiscal year.
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